Booking Holdings Inc. (BKNG), based in Norwalk, Connecticut, provides online and traditional travel and restaurant reservations and related services in the United States and internationally. With a market cap of $173.5 billion, he company operates Booking.com, which offers online accommodation reservations, and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, and rental car reservation services.

BKNG shares have outpaced the broader market over the past year, surging 42.1% compared to the S&P 500 Index’s ($SPX) 10.1% surge. Moreover, in 2025, the stock has climbed 7.3%, outpacing the SPX’s 1.3% decline.

Focusing on its industry benchmark, the Consumer Discretionary Select Sector SPDR Fund (XLY) has risen 21.2% over the past year and has declined 6.1% this year, lagging behind BKNG’s solid gains over the past year and in 2025.

BKNG stock grew marginally following the release of its Q1 earnings on Apr. 29. The company reported a 7.9% year-on-year growth in its revenue, which amounted to $4.8 billion and surpassed the Street’s estimates. Moreover, its operating margin came in at 22.3% for the quarter, rising from 17.9% in the same quarter last year. BKNG’s adjusted EPS amounted to $24.81 and surpassed the consensus estimates by 43.8%.

For the current year ending in December, analysts expect BKNG’s EPS to rise 14.4% to $214.05 on a diluted basis. The company’s earnings surprise history is impressive. It surpassed the consensus estimate in each of the last four quarters.

Among the 36 analysts covering BKNG stock, the consensus is a “Moderate Buy.” That’s based on 21 “Strong Buy” ratings, two “Moderate Buys,” and 13 “Holds.”

The configuration is slightly less bullish than three months ago, when 22 analysts recommended a “Strong Buy.”

On Apr. 30, B. Riley Securities analyst Naved Khan raised the price target on Booking Holdings from $6,000 to $6,100 and maintained a “Buy” rating on the shares.

BKNG’s mean price target of $5,514.06 indicates a premium of 3.4% from the current market prices. Its Street-high target of $6,255 suggests a robust 16.7% upside potential from current price levels.